Meaningless Outcome Defined Planning

Posted on | Posted in Blog

Can we quit the obnoxious and meaningless characterization of desired results masquerading as an action plan?

Think about how often a leader, when asked for plan details, replies with some description of a favorable outcome without ever describing how that might come about. If you can’t remember one, just google about any political press conference. The White House press secretary is really good at this.

“Well Mr Press Secretary, what will the President do about this,” asks the journalist.

“He’ll solve the problem, provide jobs, balance the budget, restore confidence, and make the world safe for freedom loving people everywhere,” comes the empty reply.

Business leaders do the same. They will restore the company to profitability, increase shareholder value, and grow the business. How you ask. Better hold your breath because thats not an answer you’ll hear any more.

What we’ll do requires an action verb and not a fluffy adjective or adverb. It requires a different course of ACTION – something other than what’s been going on already.

I was asked what we’d do to counter the downturn in oil and gas projects and our projected decline in revenue. My answer: “Enter the agriculture market, call on AG processors, retrain the sales force in cold and warm calling, redirect the marketing program for engineering, engage social media and remake the company web page.” Note the action verbs, the altered direction and the lack of predicted outcome.

We might fail or fall short but we won’t lack a direction, or a plan of ACTION. We’ll let the market determine the appropriate adjectives and proclaim our outcome.

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Posts
29 Nov 2017

Meet Charles Drobny of GlobaLogix in Northwest Corridor

Today we’d like to introduce you to Charles Drobny. Charles, please share your story with us. How did you get to where you are today? GlobaLogix began with six oil and gas veterans in 2004 to provide instrumentation and control systems to midstream operators. The company gained its first project in 2005 to design and[…..]

Latest Posts
10 Nov 2017

Controlling Automation Installation Costs

The current wave of new oil and gas field development has set into motion two unique sets of challenges due to remote geography and an increasing lack of qualified manpower. New well site, well pad and gathering system oil and gas automation projects are plagued with delays and cost overruns that can’t be mitigated with[…..]

Latest Posts
25 Sep 2017

Take a Flood Insurance Lesson from HAZMON

Houston is amazingly flat, with high ground existing mostly on freeway interchanges. On top of that, add three bayous and at least two rivers that drain state-sized basins through the city and surrounding residential communities.  When it rains in Southeast Texas the water flows toward Galveston Bay, and a few times each year at least[…..]

Latest Posts
21 Sep 2017

What About Ethics?

Ethics are a set of standards which define correct or desired behavior. That’s an easy definition to state but in practice a hard concept to embrace.  The word is worn like the proverbial cheap suit and bandied about by those whose behavior makes most of us shudder.  Hard to define, ethical behavior is something most[…..]

Latest Posts
15 Sep 2017

Don’t Tell People How to Give

It took me a few days to explain the patterns of rescue, giving and recovery observed recently with the devastations brought about by Harvey. Stories in social media and news reporting abounded with individuals pitching in from the get-go. The rescues began almost within minutes. The nation watched video of the Cajun Navy, boat owners[…..]