If you’re looking for better start first with different.
In culture of professed accomplishment, we’re bombarded daily with messages of superiority that lack identifying substance. Companies proclaim they are better. They provide superior customer service. Their product is highest quality.
Words, hollow words.
Regardless of how loudly you shout – shoppers, customers and purchasers won’t respond to that approach.
That which makes anything better is based entirely upon the perception of the recipient – the buyer. It must be their conclusion about how that product or service better serves their need or fulfills their desire. And that always starts with how it’s different. For that matter, it ends there too.
Look at the really successful products that YOU think are better and ask yourself why. I guarantee you’ll start with how they are different. From there you’ll conclude that difference makes them better – for you.
Customers don’t buy better they buy different because they conclude that difference is better for them.
So figure out what differentiates you from the others. Advertise that. Promote that. Let the buyer decide that you’re better because of how you are different.
Today we’d like to introduce you to Charles Drobny. Charles, please share your story with us. How did you get to where you are today? GlobaLogix began with six oil and gas veterans in 2004 to provide instrumentation and control systems to midstream operators. The company gained its first project in 2005 to design and[…..]
The current wave of new oil and gas field development has set into motion two unique sets of challenges due to remote geography and an increasing lack of qualified manpower. New well site, well pad and gathering system oil and gas automation projects are plagued with delays and cost overruns that can’t be mitigated with[…..]
Houston is amazingly flat, with high ground existing mostly on freeway interchanges. On top of that, add three bayous and at least two rivers that drain state-sized basins through the city and surrounding residential communities. When it rains in Southeast Texas the water flows toward Galveston Bay, and a few times each year at least[…..]
Ethics are a set of standards which define correct or desired behavior. That’s an easy definition to state but in practice a hard concept to embrace. The word is worn like the proverbial cheap suit and bandied about by those whose behavior makes most of us shudder. Hard to define, ethical behavior is something most[…..]
It took me a few days to explain the patterns of rescue, giving and recovery observed recently with the devastations brought about by Harvey. Stories in social media and news reporting abounded with individuals pitching in from the get-go. The rescues began almost within minutes. The nation watched video of the Cajun Navy, boat owners[…..]